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Hogarth judge

November 2017

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Hogarth judge

The decline of serious learning in America, chapter XXIII

I was watching reruns of Star Next on Spike, and I noticed the "Enzyte" commercials. You know, the ones that are promoting some quack saw palmetto and yohimbe mixture pill that's supposed to make your dick bigger.

The fake Latin tag Suffragium Asotas, meaning "The lecher's helper" --- I've translated that to more than a dozen email querents --- has been banished from these ads. Curiously, it is still faintly visible on the back of the brochure the fellow is reading. But it no longer appears in the text screen at the end, or beneath the name of the product.

I wonder what the story is here. Was there some kind of regulatory action that rejected the tag? Unlikely from the Bush administration. Or did the fact that the meaningless of the tag had escaped make it no longer useful?

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